Alex has been involved in motorsport his entire life. He grew up watching from the stands at his local track Silverstone and the occasional trip to Le Mans with his family. This is what encouraged him to want to get behind the wheel of a go-kart at the age of eight.
Alongside racing, Alex works with private clients and motor manufacturers as a driver coach, instructor and precision driver as well as running his own VIP track day events through the company he co-owns, Vertex VIP.
After starting karting in 2007 with his father as his mechanic, it didn't take long for the success to start. He became the British Karting Champion in 2011, won the Ginetta Junior Scholarship two years later and finished on the podium in the Dubai 24 Hours.
At the end of 2017, Alex was selected to race in the NASCAR Euro Series through their 'Driver Recruitment Program.' For the next two years, Alex competed against legendary drivers such as Bobby Labonte, Jacques Villeneuve and Marc Goossens while working hard to use the Euro Series as a springboard to the next step of his career in the USA.
When his racing plans for 2020 were disrupted by the Coronavirus pandemic, Alex focused all of his time and efforts on making his dream of racing in NASCAR in the USA a reality.
This hard work paid off when Alex made his ARCA Menards Series West debut at Phoenix Raceway on November 7, 2020.
In his first oval start, Alex came home with a strong finish, overtaking and outpacing the series champion at the end of the race.
Be sure to keep an eye on our news page for announcements about any future plans.